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Marketing & Brand Consulting

Our experience in all aspects of marketing and brand communications allows us to take a “big picture” approach to many of our consulting projects.  We try to think of ourselves as a partner rather than just another vendor.  Many clients don’t have the marketing expertise or employees on hand in order to fulfill some of their overall branding & advertising initiatives – that’s where we come in…

Consulting Services

Our consulting approach usually consists of a series of meetings designed to understand your existing marketing plan and how we may be able to help.  We generally use our 5 step process in order to cover all of the bases.  These five steps are a mix of both strategy and tactical implementation based on our experience and your feedback.

  • Existing Brand Evaluation – Designed to learn as much about your company’s history and your past/present marketing efforts.  This allows us to formulate a consistent
  • Strength, Weakness, Opportunities, Threats (SWOT) Analysis – This simple exercise is usually one of the most revealing insights into your overall brand identity and future strategic plans.
  • Multi-Media Expense Report – By categorizing and breaking out the various marketing mediums we are able to see what is working and what needs to goto the chopping block.
  • Advertising/Marketing Guideline – Creating this hard-copy advertising manual allows you to understand the importance of brand consistency and gives you a reference for future advertisements.
  • Future Roadmap – The willingness to adapt and adjust your marketing messages to the current and future marketplace allows us to transition from consultant to proud spectator.